Writer // Story + Script + Treatment

Campaign spot for the BMW 1 Series in China 2/3.

This spot required that a 1 Series be used to create music on a track. We designed a scenario where the car would set off certain notes and beats in a song as the car passed through them. Basically, the track is a violin and the car is the bow that plays it. 

I can’t recall the drivers name, but he is a mega popular DJ and pop star.